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We're excited to spotlight IYAB (Intelligence Yup-Skilling Academy Birzeit), an innovative AI-powered platform delivering accessible, self-paced learning in digital transformation and emerging technologies. Learn more →

Doaa Salem Bashanfar

Expert in continuing education, program development and partnerships

Dr. Doaa Salem has more than 20 years of experience in continuing education, program development and partnerships. She redefined the role of continuing education as a catalyst for inclusive economic transformation. Her pioneering partnership model uniquely integrates academia, government, the private sector, and grassroots organizations into a cohesive ecosystem that directly connects learning to opportunity. Unlike traditional approaches, her model is intentionally designed to reach underserved and marginalized communities, particularly women and youth, equipping them with practical, market-driven skills and clear pathways to employment, entrepreneurship, and career growth. Its strength lies in its scalability and adaptability, offering a replicable framework that can be applied across sectors and regions to drive sustainable socio-economic impact.

International Recognition:

This innovative approach has earned Dr. Salem international recognition, positioning her as a leading voice in the field of continuing education. Her model was selected for presentation at the UPCEA International Conference, placing Egypt on the global map of continuing education innovation and amplifying the contribution of Egyptian practitioners. Further affirming the global relevance of her work, Dr. Salem has been invited twice to Hong Kong to share her expertise with international audiences representing 36 nationalities. These engagements highlight the novelty, transferability, and global resonance of her partnership-driven model.

Local Impact:

At its core, Dr. Salem’s model is grounded in inclusion and access, ensuring that women, youth, and individuals across diverse Egyptian governorates are not only reached, but meaningfully equipped with practical, market-relevant skills. Through deliberate and sustained collaboration with governmental entities, non-governmental organisations, and industry leaders, Dr. Salem has built an integrated ecosystem where education directly translates into opportunity. Her approach enables participants to transition seamlessly into employment, entrepreneurship, or career progression. It is especially impactful for individuals seeks advancement , offering them flexible, accessible, and context-responsive learning journeys. The impact extends well beyond individual beneficiaries: families experience improved livelihoods, and communities benefit from a more capable, resilient, and future-ready workforce.

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