Yusra Ahmad is Founding Partner of Acuity Data, where she delivers advisory services and training on AI governance and ethics to organisations across government and enterprise sectors. Former Chair of the RED Foundation's Data Ethics Committee, she has 18+ years of experience in digital transformation, having advised government entities including the UK Cabinet Office and NEOM, as well as Fortune 500 corporations including CBRE and HSBC. Yusra is a published author on data ethics and AI governance, with peer-reviewed work including "We are the makers of manners: A grounded approach to data ethics for the built environment" and the Data Ethics Playbook. She has contributed to AI policy research including work with the Global Index for Responsible AI.